The mFarmer Platform is launched
The mFarmer platform, which was built by EcoHub with the support of UniLever's Foundry, has been launched in Indonesia and made available on Free Basics by Facebook. The mFarmer initiative aims to make farming supply chains more sustainable along with improving the livelihoods of smallholder farmers and their communities by developing practical solutions that use the power of readily available mobile technology.
Unilever and GrowAsia have partnered to vanguard the multi-stakeholder platform for smallholder farmers to access content that can help them make better farming decisions and become more sustainable in their practice. This includes access to weather data, training content and communications tools that will improve stallholders’ sustainable practice along with providing greater access to markets.